The Council for Estate Agencies (CEA) launched its first educational brochure today, to educate consumers on estate agency work. The consumer guide, titled "Consumer Tips for Engaging a Real Estate Salesperson", provides a handy reference for consumers who wish to engage the services of real estate salespersons in property transactions. The guide is part of CEA’s public outreach efforts to equip consumers with essential knowledge that would help them experience a smooth property transaction.

Designed as an introductory guide, the brochure gives practical tips on consumer dealings with salespersons. It also highlights the key responsibilities of estate agents and salespersons, as well as prohibited practices such as dual representation, referrals to moneylenders and holding of transaction monies by estate agents and salespersons. In addition, the guide gives suggestions on how consumers could play their part in a property transaction, such as performing due diligence checks on the identity of a salesperson using CEA’s Public Register. It also informs consumers on what they could do if they encounter disputes or wish to report a complaint to CEA.

To read the full press release about the launch of this guide by CEA, click HERE.

To download this guide, click HERE.